Swelex welcomes Joakim Grönberg as a new technical sales representative in the Industry team. With a mechanical engineering background and over 30 years in the lighting industry, Joakim strengthens our ability to support machine builders and OEM customers in technology selection, design-in and long-term improvements, from component level to complete system solutions.

Joakim's common thread is technology, customer dialogue and translating needs into clear proposals internally. He has worked in roles such as Area Sales Manager, Account Manager, Key Account Manager and Technical Product Manager, with responsibility for both business and technology in close collaboration with customers' development and purchasing organisations.

Joakim joins us from Leading Light where he worked with smart outdoor lighting and IoT-based concepts for control, monitoring and data collection. Previously, he has run OEM sales and design-in related to lighting components and control systems, including with Tridonic, and worked with lighting control and sensors. He has also led technical parts of larger projects, been responsible for documentation and provided technical support to customers and distributors.

For Swelex, this means a clear reinforcement in lighting, indication and automation-related applications, while Joakim becomes an important part of our broader offering. As Swelex grows together with the SW Automatik business, we get a stronger whole, where components, sensors and control can be linked to the customer's system requirements in a more complete way.

”We are building the next Swelex with more breadth, more capacity and more technical presence with customers. Joakim has long and practical experience of lighting and control, but above all a way of working that suits us: close to the customer, clear in technology and confident in driving the business forward. This strengthens our ability to help OEM customers choose the right solution from the start, and to scale partnerships over time.” - Tommy Ahlsved, Swelex

Joakim Grönberg on his new role at Swelex:
”I chose Swelex for the opportunity to be part of a team with a clear drive and ambition. What attracted me was the combination of a broad and future-proof range, and that there is a strong desire to constantly develop. My start has been very positive. I have been well received, and the climate is both solution-oriented and unpretentious. It also feels inspiring to be able to familiarise myself with more technical components and areas that I have not worked with before. I experience a high level of competence in the organisation, but also a curiosity and energy for the future. I'm now looking forward to contributing my experience, building strong customer relationships and demonstrating the benefits I can create for our customers.”

We look forward to seeing Joakim's contribution to our continued development. Welcome to Swelex!