Swelex welcomes Erik Johansson as new Sales Manager. Erik joins us at a time when Swelex is building a larger and more capable organisation, not least through the merger with SW Automatik. With his background from Phoenix Contact and other leading companies in automation, he brings exactly the combination of technology understanding, structure and sales management required to scale up our presence with customers - and make Swelex even more relevant in customers' everyday lives.

Erik has over 25 years of experience in sales and marketing in technology-intensive environments, with roles in Phoenix Contact, Omron and OEM Automatic, among others. Especially the experience from Phoenix Contact is a clear match for Swelex, both in terms of product-related technology (electronics and automation) and the way of working in complex OEM business, where quality, application understanding and long-term relationships are crucial.

In his role, Erik will lead and develop Swelex's sales team with outdoor, indoor and technical salespeople. The focus will be on creating a scalable sales structure and a way of working that is consistent throughout the organisation: from qualification and quotation work to follow-up, cross-selling and long-term ambassadorship with key customers.

”I have personally been looking for a sales manager who shares the same values as me, and who also matches the way Swelex wants to work: to be truly relevant with customers, understand their everyday lives and contribute with solutions that make a difference. Erik lives up to all this. With his background from our industry and his ability to lead a larger sales force, I am confident that he can take Swelex to the next level as we now build the new joint business together with automatik.” - Tommy Ahlsved, Swelex

”I chose Swelex because it felt genuine - with a clear customer focus and a desire to develop. The role attracted me because it combines strategy with closeness to the business and the team. My start has been very positive, with great commitment and high competence in the organisation. What is most exciting right now is that Swelex is at a stage where a lot is possible. The culture is unpretentious, open and solution-oriented. My goal is for customers to notice more presence, clarity and long-term commitment.” - Erik Johansson, Swelex

We look forward to continuing to build the future of Swelex together with Erik.